Taking innovation to a whole new level

I've been on this kick this week about taking some personal professional development time for myself and then a friend sent this video. It's in German, but you won't need a translator. The gist of it is this. The company has come up with a contest to see who has the best "Do it yourself" ideas - not just about what is featured in the video though. Come up with the best one and you win money, but to me the message says if you take the time to invest in yourself it's amazing what you can produce.

What do you think?